Helpful Words from the A-Z Glossary...

A key part of being able to write an effective evaluation for my coursework will be my use of media terminology. Five words which could help me in doing this are:-

1. Audience profile = an advertising and marketing term for the demographic and personal characteristics of members of the target audience for a media product.

This would be useful if I was to aim my media product at a specific audience profile which would possibly allow personal identification to take place. For example, if I was to aim my coursework at black people, I would evidently be able to shown that within my coursework I have targeted this specific demographic in order to grab their attention due to how they may be able to relate to the text, and whether they will be able to identify with it.

2. Bibliography = the section at the end of a media project that lists all the information sources.

By including a bibliography at the end of my coursework assignment, I will be able to show that I have not plagarised from any secondary sources of information and that all work which is produced by me is my own.

3. Critical autonomy = the ability to research a topic, to assess and evaluate evidence and to come to an informed personal judgment.

This would be helpful when talking about the process of carrying out my critical investigation. I will be able to talk about my ability in being able to analyse a piece of information and come to a final decision about what it could connote and how others may view it.

4. Deconstruction = the process of taking a text apart to explore and analyse its component elements.

This will allow me to show how I was able to understand the text in greater detail and also allow me to show my understanding of the values and ideologies behind the text.

5. Edit = the selection and construction of the various elements hat form a completed media text.

Within any media text it is important that the person who has produced he text has edited it in order to allow people to understand it in greater detail. When applying this to my coursework, I will be able to talk about how I was able to construct my media text and also be able to use this key term to allow others to understand how I was actually able to produce the end product.