* The institution behind the film "Evan Almighty" is Universal Pictures. Universal Pictures is often associated with a number of films from a variety of genres. These include "The Skeleton Key" (horror), "Nanny McPhee" (family), "Knocked Up" (comedy), and "Wanted" (action). As the follow-up to "Bruce Almighty", one could say that this sequel to the 2003 comedy film would be able to "feed" off the success of its predecessor due to the already established character, Evan Baxter.
* As a result of distributing a large number of films in a large number of countries, it would appear as though Universal Pictures is a commercial institution as it makes films for profitable purposes as it did with this one. This affects the film in a huge way as a number of iconographic features, such as; high key lighting, montage editing, and a variety of camera shots/angles have been used in order to grab the audience's attention.
* Universal Pictures is partly owned by General Electric, and Vivendi and could play huge part in how the film is received. With both companies being conglomerates within their own industries and countries "Evan Almighty" would be a film which would be able to receive a substantial amount of viewers due to its wide publicity.
* By targeting all 3 media platforms, the film was able to be distributed in a number of ways. As a result of distributing the film through the broadcasting, print, and e-media platforms in the forms of trailers, posters, and websites, it would be quite easy for the film to gain a large audience as the institution has used these media platforms in order to attract people of whom can decide for themselves whether they would play money to watch it.
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